Company Profile:

IF Media Lab positions ourselves as both the technological innovator of interactive systems and artificial reality, and the creative developer of interactive multimedia education, digital entertainment and digital culture.

Starting up in 2003, the company has established two bases, located respectively in Hong Kong and Shenzhen, China, incorporated under the name "Intelligence Frontier Media Laboratory Ltd".

The R&D team of IF Media Lab has demonstrated distinctive competency in developing user interfaces for human-computer interaction. Results have been accepted and presented in many world renowned exhibitions and conferences, including Siggraph (a leading conference and exhibition in technologies of interactive system and computer graphics.)

With the synergy generated by combining conceptual creativity and technological innovation, IF Media Lab has successfully developed a series of interactive systems targeted for applications in education, entertainment, display, performance, therapy and rehabilitation. Equipped with our advanced motion tracking and analysis technologies, these systems enable humans to interact with computer in a far more intuitive way, and provide user-centered, rich and automatic audio-visual feedbacks to enhance the experience of interaction.

IF Media Lab is committed to deliver innovations of interactive multimedia education, digital entertainment and digital culture for people living in the 21st century.All Rights Reserved.                                       

Company Philosophy:

"IF" also means to see in another way, to think in another way, to sound in another way, and to do in another way. All creations and innovations embody the spirit of "IF".

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